With 2020 being a straight-up rubbish year, the need for respite never has been greater. Enter: Nathan Apodaca on TikTok.
One man, skateboarding with some Ocean Spray juice to the sound of Fleetwood Mac’s Dreams.
His video quickly went viral. And what was the effect?
A lot of people became interested in Ocean Spray juice.
It’s a sign of the times that someone with a skateboard, singing some Fleetwood Mac can generate more interest than the marketing department of a multibillion dollar company.
I thought about this for some time, if interest in a company could come from anywhere…
As part of my final thesis at UQ, I was tasked with completing a thesis project based on a research topic. Of the many that were available, one stood out: “Designing Citizen Centric Smart Cities”.
The Problem
Right now, cities are undergoing radical transformation as IoT and other available technologies become ubiquitous. A key consideration, however, was ensuring that these new “smart spaces” are developed with the needs of the citizen at the forefront. My work focused on how the university campus could benefit from this consideration
Starting point — engaging citizens
In order to understand what citizens needed from smart campus I conducted interviews and elicited…
